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Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results

Getting your firm seen in local search results is becoming more and more important. Almost 40% of all search queries done each month have some sort of local intention (for instance: state or city name, zip code, community, and so on.). There are certain strategies and variables that are important in helping your law practice website perform well for local queries.

1. Classify Your Law Firm Properly

Choosing the right categories for your law firm in local listings is especially important. Many firms do not devote adequate time thinking about which category names to use. They dismiss this as an insignificant step. When your potential clients are not learning about a particular firm by name, they first seek out lawyers by type. If you don’t associate your law firm with the category they are searching for, you won’t be found.

2. The Value of Links and Citiations

Links From Various Sites: Backlinks are the currency of the web. A link to your site is like a vote for your site in the eyes of the search engines. All else being equal, an attorney site that has more backlinks from local and pertinent websites will gain more visibility in local search results.

Citations: Citations are references to your firm name, address, and telephone number on other websites. These references do not have to incorporate a link to your website. An illustration of a citation would be an online lawyer directory where your business is shown, but not linked to. Yet another would be a local yellow pages website.

3. The Listed Title Of Your Law Practice

Your law firm title (ie: the name of your firm) is an extremely significant factor for ranking well in the local search engines. You really want your title to be consistent throughout the listings as well as having it include relevant phrases to your law firm’s practice. Having consistency helps your firm establish trust in the eyes of search engines. Incorporating pertinent words and phrases in the title helps your law practice receive better placement when people conduct queries. As an example, The Law Offices of Joe Smith, based in Chicago, might create a title called Law Offices of Joe Smith | Chicago Personal Injury Attorney. Just keep it consistent and uncomplicated. Don’t attempt to stuff too many key phrases into your title.

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