A Good Christmas For Retail

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There is some great news for retail! Top U.S. retail chains took a positive turn from January’s sales from last year’s decline, perhaps because many avoided huge clearance sales, and shoppers cashed in on the holiday gift cards.

Costco Wholesale Corp, and Limited Brands were among the number that came in ahead of Wall Street Expectations. Apparel retailers Hot Topic and Wet Seal posted drops in sales that were even more dismal than were forecast.Twelve retailers were tracked by Thomson Reuters, and five of them beat estimates, while six came in below forecast. An additional eighteen other store chains were due to report.

January is looked upon as the least important month of the holiday fourth quarter because it accounts for the smallest portion of its sales. But the fact that retailers avoided the insane clearance sales that hurt January sales last year, and with customers cashing in on gift cards received in December lends to the idea that some of these companies could raise their earnings forecasts.

Costco claims that same store sales increased by eight percent in January which is better than the expected 7.8 percent increase. Additionally, the wholesale club increased 25 percent at its international divisions. Sales at Limited Brands rose to 6 percent, topping the Wall Street predictions for a half of a percent increase. Retailers’ observations about sales trends — especially whether traffic considerably weakened at the end of January — may be a clue to how consumers will spend this quarter.

Some researchers are concerned, believe that the successful yet unexpected holiday sales shot spending forward. That means that stores could have a difficult time getting shoppers in the first quarter, especially if cold weather trumps demand for spring merchandise. But all in all, good news. Really.

Mallory Megan works for Rapid Recovery Solution, a debt collection company. Having problems with account receivables? Look into debt recovery.

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