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Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. Theyre the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. Theyre not the type wholl do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. Theyd rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 youre getting in this bet a bad value from the get-go.

For the more serious bettor, there’s a number of obvious problems with futures wagers. They require that your wagering ‘capital’ be tied up for months. Furthermore, once you’ve placed your bet you’re at the mercy of injuries, suspensions, trades and the other numerous factors that can spell defeat for a sports team. It’s no simple task keeping up with these variables on a day to day basis, and predicting them over a longer term is the province of psychics and not sports handicappers.

So futures plays have no relevance to a serious approach to sports handicapping? Not necessarily. It’s crucial to think of the sports betting discipline in terms of value. Used properly, futures wagers are frequently a good way of maximizing line value and finding overlay situations. Here are some ways in which future wagers can be successfully leveraged.

The early bird gets the worm. The early bettor gets the value: Many sports books offer non-sports proposition bets, including entertainment based wagers like the Academy Awards. Someone who enjoys following the industry and keeping up-to-date on whats happening in Hollywood can get a decided edge over the bookmaker, who doesnt have the time to stay juiced in to industry news and gossip.

Some books even take bets on the major awards like ‘Best Picture’ and ‘Best Director’ before the nominations are actually announced. In this situation, a bettor who can read the ‘buzz’ on which films will be nominated can find substantially better values before the nominations are announced.

Making the Academy Awards an even better candidate for futures wagers is the nature of the film business itself. The release schedule for films is set well in advance, and after the year end cut off date no ’surprise’ releases can sneak in to consideration. At this point, its relatively easy to narrow down the serious contenders and with some work to come up with a ’short list’ of Oscar candidates.

It’s also possible to leverage value in the ’stick and ball’ sports with future wagers. There are obviously more variables in sports than in the entertainment industry and the top teams are never going to be found ‘under the radar’. For example, you can already bet that the Patriots will win the 2010 Superbowl but you’ll be hard pressed to find a value price on such a popular team with the general public.

The place to find value in this sort of proposition is to look at the less obvious teams. A few years ago an associate of mine took positions on several teams NHL that started slowly, including the Calgary Flames at 40/1. By the end of the regular season they were down to prices as low as 5/1 or 6/1.

This play wasnt based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.

Dont forget the field. Many bettors dismiss plays on the field in a futures wager out of hand, thinking that the wager represents all of the entrants not good enough to justify an individual price. If you pay attention, however, you can frequently use a field wager to your advantage. Shortly after Dale Earnhardts tragic death at the 2001 Daytona 500 I found a sportsbook that was offering a field wager on the NASCAR rookie of the year award at 15/1. Richard Childress Racing hadnt officially announced Harvick as the fulltime replacement for Earnhardt, but the word on the streets strongly suggested that would be the case. I knew that Harvick was a talented young driver (he was the 2000 Busch Series rookie of the year), but the unique situation with a rookie driving for one of the best financed and most experienced teams in the sport was too good to pass up. I made the bet on Harvick at just the right time, since after he was announced as the replacement for Earnhardt the line dropped to 5/1. After he won his first race (in his third race) the line dropped to 2/1 and by mid season the field was a -250 chalk.

This is obviously a best case example, but there have been similar circumstances that were still good value plays but didnt work out perfectly like the Harvick situation. Several years ago it wasnt uncommon to find a field bet on NASCAR road races that allowed you to bet several of the road course specialists like Ron Fellows, Boris Said and Scott Pruett with one bet. You wont be able to take advantage of the field bet often, but if you keep your eyes open and think out of the box it can be very profitable when it does occur.

As a postscript, I want to emphasize the importance on shopping around any futures play for the best price. Shopping points is a smart thing to do on any wager, but the differences from book to book are frequently most extreme with futures plays. A little legwork can yield a substantially better price and the resulting better value.

Ross Everett is a freelance writer who has written on sports betting and how to successfully bet on NFL football. He has appeared on TV and radio talking about boxing, cricket and NFL pointspreads. He lives in Las Vegas, Nevada with three Jack Russell Terriers and a lynx.