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Article marketing has become one of the most talked about strategies for Internet marketing lately. As one of the chief components in the bum marketing, and its newfound popularity is due to two significant characteristics: it’s free, and it works.

There are two important benefits for Internet marketers. First, it generates valuble IBL’s, or Inbound Links. Secondly, it provides greater exposure for the marketer and their website.

Just like the other bum marketing strategies, article marketing is all about numbers. It’s effectiveness relies on consistent and ongoing effort. A single article has limited benefit, however daily submissions have an overall benefit greater than the sum of its parts.

To get the most out of your article submission strategy, it’s important to focus on one indivudual keyword or phrase for each individual article. It’s also very important to optimize each article, in much the same way you would optimize a website. Once an article is submitted, it becomes a one-page mini site.

Optimizing an article for the search engines is very similar to optimizing a webpage. Use your keyword or phrase in the article title, the first paragraph, the last paragraph, and as the anchor text in your link or resource box.

By following a few simple steps, you will gain maximum return for your effort. As part of a multipronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal.