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When they first originated, I don’t think anyone could’ve imagined just how lucrative and powerful social networking websites like YouTube, Facebook, Myspace, and Twitter were going to be for business growth and exposure. When I introduced social media and simple video marketing to the chiropractic profession three years ago, I was confident that these Web 2.0 platforms would change the face of marketing as we knew it. With that confidence, I still could not have predicted the explosion that has taken place globally in such a short amount time.

Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could’ve ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.

The results and success that I experienced with this kind of online marketing was almost instantaneous. In fact, I experienced dramatic results within 24 hours. I successfully was able to brand myself as the chiropractic authority in my community, and therefore entice countless new patients to utilize my services. I was able to constantly keep in touch with my new friends online and send information to my massive amount of subscribers. When you’re keeping in touch with several thousand people on a regular basis, there’s basically an avalanche of success that begins to flow your way.

Perhaps the greatest goldmine that I discovered for chiropractic marketing and other forms of marketing is online video submission. When you make and upload online videos, it’s a simple and easy thing you can do that yields huge results in your chiropractic practice and its popularity in your community. There are a couple tricks to learn though, like how to properly compress your video through Windows Movie Maker or iMovie. It’s vital that you do this before trying to upload to YouTube or video sharing sites.

I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they’re not getting junk or spam. They’re getting information and support they can trust.

Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?

Take people on a journey with you through your office and in many different locations. I always bring my video camera and tripod with me wherever I go because I never know when I’m going to have a great idea for an educational or promotion video for my chiropractic practice or other business ventures. I’ve shot videos at the office, at home, in Costa Rica, at the golf course, in the mountains, on the ocean, and many other locations. Viewers love to tag-along with you on your journey and see a change of scenery. Also, in my opinion, natural light is the best and most flattering.

In your chiropractic video marketing campaigns, make sure to also crank-out at least 1-2 videos per week. You can do them yourself or outsource production. If you outsource, though, you will pay a pretty penny. I recommend doing it yourself, as it’s so simple and free. It’s also a good idea to invite people to subscribe to your YouTube video channel at the end of your video messages. If you directly ask them, they will be more inclined to do so.

It’s so important to have a good time when you’re making these videos. If you’re relaxed, having fun, and educating people, then you’re putting yourself in the best possible light, and that will mean that people will see you as someone they want to turn to when they need a chiropractor. When you continuously put out information that people enjoy hearing and want to learn from, then your power in the community rapidly expands.

You truly do need a good chiropractic coach that understands the current marketing climate, and how modern technology and communications function for chiropractors today. Find a coach that specializes in chiropractic marketing utilizing web 2.0 and social media sharing sites. There’s no use finding someone who specializes in anything else. Once you find the right mentor, fasten your seat belt because your practice is about to explode on the internet!