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Having a catchy domain name is a great thing, but it may cost you in terms of SEO. Not only can the domain name help or hinder your search engine appearance but the names of your pages may as well. Suffice it to say, choosing a domain name is more than what sounds good. It tells search engines what your site is about.

Careful selection of a domain name may be the difference between a successful site and a miserable failure. ideally your domain name should include a word that describes the goods or services your offer. Something like “seosuperstars.com” would be appropriate is you offer search engine optimization as a service of yours. Having a unique business name included in your domain name makes it easier for your customers to remember you as well.

To most successfully target important keywords from your industry you must know what they are. The easiest way to learn the most valuable keywords in your industry is to visit www.seobook.com and use their keyword tool for your research. Once you determine what keywords your audience is most interested in, choose your domain name around that information.

What method should I use to find my target keywords?

There are several tools available freely online that can help you to establish the best ones to choose from, my personal favorite is the Google keyword tool. To find this simply type, ‘Google keyword tool’ into the Google search box, and it should come up within the first few results.

Start by entering important keywords related to your industry into the tool. It will bring up an entire list of keywords that are related to your original search term. That is your possible keyword list.

’security Nashville’ ‘alarm systems’ ‘alarm systems Nashville’ and ‘Home security Nashville’. Then click on ‘get keyword ideas’.

The tool will then give you a whole heap of keyword ideas, mostly related to your business. Next to each of these will be numbers indicating the number of searches conducted each month on each of the particular keywords. There will probably be several that have a significant number of searches per month so if it is possible to combine them to make your domain name that is a good option.

Again, try to include your city and service type in the domain if possible. This will help both search engines and your customers to value your site. A great technique for procuring a good domain name in a competitive market is to use dashes in the domain name. It will be indexed the same by the search engines.