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When it comes to helping our planet and the environment, most of us know that recycling is one of the best things we can do. But will the remedy for our waste problems in America come about through recycling alone? The answer is a simple “no”. There are many reasons why recycling alone will not be able to resolve all our waste problems. Producers and manufacturers have an obligation to their customers and the world to absolutely ensure their products are being recycled by doing things such as partnering and working in concert with waste management institutions. This is the only way real change will take effect to the degree that our planet’s environmental waste crisis demands it. We have to tackle waste problems at their source and so it is the corporations that produce the products that must play the biggest role in reducing the waste problems in our country and our world.

The Texas Campaign For The Environment (TCE), a non-profit, has recently brought this issue to center stage. According to TCE, the time has come to hold more producers accountable for the full life cycle of their products. TCE believes we must eliminate waste beginning with the source (the producer), and that this requires a complete renovation of the current system of “produce it, consume it, toss it out”. If you think about it, it makes so much sense. There is no real accountability in our current system, as so many producers leave the responsibility for recycling in the hands of consumers. Now of course, you would think consumers will always be ultimately responsible for recycling, since producers cannot force someone to recycle their products. But with the recent momentum of “producer take-back” programs that are mandated by environmental laws and pushed by “Zero Waste” proponents, things are really changing. This would force manufacturers to work with waste management companies and government agencies to recover and recycle their products. For long-term success in reducing waste and the harmful effects of landfills, this strategy makes a lot of sense.

In the absence of “producer take-back” laws, TCE is doing everything they can to be a great tool for consumers. TexasTakeBack.org (funded by TCE), is a great guide to recycle just about anything from glass, styrofoam, household chemicals, pharmaceuticals and so much more. Considering TCE (a non-profit organization), is making such a valiant effort to resolve our country’s waste management issues, it is time for the “for-profit” corporations to step up.

What is your organization doing to step up to the plate when it comes to the recycling of the products you manufacture? As Bob Dylan said “Oh the times they are changing”, and now is more important than ever for your organization to be a leader in the Green Revolution, especially from a public relations point of view. As BP learned (the hard way), you cannot wait until you’re right in the middle of an environmental crisis to start on your journey as a green company. It just doesn’t’ work that way. There is no retreating from this issue. Taking action and going green in all phases of your company and doing everything in your power to protect the environment must begin right now.

Your brand name is at stake in this era of environmental disasters, the public will grow increasingly impatient with companies that are not doing everything they can to help heal this planet. To begin with, ask yourself if your consumers will easily be able to recycle your product. Get feedback from your customers with tools like Twitter and Facebook or on a blog and show the world you are doing everything possible to make sure your customers can easily recycle your products.

You can even go beyond your own products and remember to consider eco friendly supplies like sustainable pens and lanyards and eco promotional items like custom promotional bags for trade shows and job fairs or eco friendly shopping bags for your retail customers. This soft marketing tactic will definitely help show the world your commitment to go green. These kinds of products are truly eco friendly and will not harm the eco system if wasted. Center your community service events around the idea of doing things to help the environment like planting trees or picking up trash in the community on a reoccurring basis.

These are just a few small examples of the kinds of efforts companies and organizations can make in order to help ensure the continuity and success of the green movement. Consumer eco consciousness is at an all-time high due to so many recent environmental disasters, which means you can’t afford complacency. Be a leader in your industry and take TCE’s advice to go green in all phases today.

Albert Jefferson is a greatly accomplished journalist talking about eco and sustainability matters plus extending the ideal to organizations to employ eco friendly promotional products to portray mutually their trade name and recognition for this world.