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Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results

When you are first driving traffic to your website, it is important to learn how all of it works. SEO deals with so many different things, but targeting a customer has its special little tricks.

Have you ever heard of CPA (cost per action) accounts? They have this cool piece of software that let’s you target customers for your website. It will cost you about $300-500 for a week, then you can look at the stats to see where you are converting your traffic or not.

All of the CPA accounts have state of the art tracking equipment so that you can tell who is interested in your product and who isn’t. This is the real big payoff. If you can get these big companies to sell your product on a per sale basis, you’ll have it made.

Just how do you get them to accept an offer on a per sale basis? Well you have to test your product or service on your website and be able to prove to them that a per sale deal would best suite them.

You do have to deal with a large amount of fraud with a CPA account. These people have other people from different countries that buy up your product then they turn around and ask you for a refund. Then you’re left with a big mess to clean up. This doesn’t go down with the bigger accounts, but it is harder for your offer to get accepted.

I had a large ISP provider that was selling banner advertising for about $10,000 to $20,000. I approached them with the idea of doing a per sale contract and they agreed. My banner was on their front page.

I like to look back on my background with internet marketing and always wonder what I’d do differently if I had to start my business again. This is a good exercise for you to do. I test a lot to see what products move and which ones don’t. So if you test, do some split testing. They have software out that can help you with the testing process. All you have to do is do an online search for this.

How can you get your searches down to a fine tooth comb? Many businesses get their niche targets down to an applied science. What is your targeted customer traffic? How many searches can you obtain each month and what is your competition like? When you try out paid media you can get shocked by the results.

This is what you’re dealing with in SEO. You begin with by getting your website indexed into the search engines, then you try to get it on the first page, after that you try to get the customer to click on the link, then opting into a mailing list you might have, then finally trying to figure out how to get them to buy. With driving traffic with a paid media account, you’d be surprised with how many steps you can cut out.

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