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Many people today have business cards that meet some very basic requirements and nothing more. They are still using them as a means of providing their name, address and phone number to a customer. This might have been enough years ago, but in today’s world it just might not meet your needs.

Over time, some people began to see the potential of this small piece of paper. It could be used for so much more than just an address book entry. People began to see the possibilities of using it as a tool to help improve their business. It could be a way of creating an identity, or providing company or product information. The idea was to leave a lasting impression with the recipient.

To get the most out of a card, thought needs to go into many factors of its creation. This article will review some of those factors. The purpose is to give the reader ideas for consideration when designing their next version of this business tool.

The message that you are trying to get across should be the first thing you think about. Are you trying to keep it simple such that what is conveyed is a strong brand association of your company name, or do you want to get specific and put detailed product information? One of the best sales tools is a referral from a happy client, so you might want to consider putting this type of information into your new design. It is important to have your message figured out first, as it will help lead you through the determination of the physical aspects of the design such as color, shape, size, and materials.

If you are fairly traditional you might choose to stick with the standard size of 2 by 3.5 inches. However, this is not a requirement, and there is something to be said for being a bit different than all the rest. There are now many sizes available, from a little bit smaller to much larger, and there really are no constraints on what you can select. Choosing to make your card a different size will make it stand out, which can be a positive or a negative, depending on the client.

To maintain standard size and yet get more information into that limited space, there are a couple of different options. The first is to print on both sides of the document. One side could contain the standard contact information, while the reverse might have product or pricing information. The other option is to make it double tall and then fold it in the middle. This will result in a standard size, but with four surfaces that can be used to present information. It could be anything that the business feels will make their potential customer look at that document again.

If being different appeals to you, you can stray from the tradition of printing on white paper with the other choices available today. The first is to use colored paper. There are now many weights of heavy paper available in a rainbow of colors that can make your document really stand out from the others. If you are thinking of something that will last a long time, and be quite different from the rest of the pack, plastic might be the answer. It is somewhat new for this type of application, but is available in multiple color choices as well.

Another new option is to put your photograph somewhere on the document. They say a picture is worth a thousand words, and that just might work in your favor. The photo will help your customer associate your face with your name and company, and might make it easier for him to feel like he knows you better than others. This could give you an edge when he is deciding which product to buy, which is exactly the purpose of the card in the first place.

What is important to remember relative to business cards is that they are what are left behind with the customer when you leave. For this reason you want to make sure the result of your design meets your intended goals of leaving a favorable impression. If you do this, you will learn what a valuable business tool they can be.

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