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Too many advertisers create ads as if people will only see or hear it once. They feel they can only offer one or two response mechanisms so as to not confuse prospects with options. However, TV and radio ads work on repetition. Consumers will hear ads multiple times before they realise or decide they want something being advertised. Once a consumer decides they want to participate in the offer, they will listen for the contact options. So the advertiser needs a short, sharp way to catch a consumer’s attention. This is the perfect opportunity to utilise text marketing. While a consumer is actively listening for ways to find out more information, their attention will be high. Adding a further call to action in the form of an SMS number and keyword, allows more consumers to interact with the advertiser. Far from being a distraction, a text marketing option will allow consumers a more flexible and swift way to interact with the advertising and register their interest. Providing a range of contact methods allows a business to capture the interest of a greater range of potential customers. Those who are near a computer can go to the website, and those with the time can call a free call number, but the most effective and easily accessible option is to provide a mobile marketing alternative. Those with limited time or who are too busy to stop and call can easily send a short text and the next step is up to the business. Text marketing allows advertisers the chance to promote their product further, or advise that a sales person will be in touch. Responses can include further contact details straight to a consumer’s phone to follow up later. Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign. Learn more about mobile marketing. Stop by www.txt2get.com.au where you can find out all about text marketing and what it can do for you. |
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Tags: Advertising, advertising contact methods, communication, makerting, mobile, mobile marketing, sales lead, sms, text, Text Marketing