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Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results

You’re fooling yourself if you don’t see the web is replacing old-guard marketing that law firms used to use like yellow books, newspapers & even TV in some regions. The web is by far the best place for clever Lawyer Marketing experts to get the internet clients over other attorneys in their local geography. Don’t worry, if you haven’t started marketing your firm on the internet yet, you haven’t totally missed out. Here are strong suggestions to get you going:

1. Optimize Now. Start to optimize your website. You are missing out on people looking specifically for you every month. There are honestly thousands of searches every month by someone looking for a Divorce Lawyer (or what you practice) in Salt Lake City (or where your office is). Bottom line, you need to be found on Major search engines like Google, ideally the first page. That is what optimization does for you. If done well, optimization will get you on the first page for the most-searched terms potential clients are using to find an attorney.

2. Don’t Be Such A Control Freak - Hire a Pro - Yes, there are many tweaks you may already know how to do, but there is only so much changing of your meta tags, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you’re an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your research. Don’t just hire someone who is good at getting florist sites on Google. Make sure they have experience in optimizing lawyer sites, as law firm sites are incredibly competitive and difficult to get on page one.

3. Invest in A Quality Website - Think like an Attorney Marketing Professional. Don’t get a low-quality website here. You are fighting with other firms who know the value of getting clients from the internet. Think of your site as a something to bring you clients. The true purpose of your lawyer marketing is to get them to email or call you. And don’t just focus on the people who are looking for you on Google and don’t know who you are yet, but make sure you keep the people who do know who you are!

Do your own research. Go to Google and type in Lawyer Marketing, or Lawyer SEO. If their own site shows up for those highly-searched attorney marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your geography and practice area, (some like Divorce are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for your specialty, do you think you would get at least one to two cases a month?

Lets say someone gets referred to you, where are they going to go to look YOU up? Absolutely! The web! So when they type your name into Bing, be certain that what they see is top quality. The last thing you want is for someone to be so unimpressed with your site that once they find you, they go back to Google and retain a different lawyer.

Expand your case load thanks to the internet. If you want to excel at attorney marketing, use these tips and start taking advantage of the power of the internet. Good luck, share your ideas with us! I will be happy to help!