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This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.

Make a free offer. You can consider offering items that will help him reduce his uncertainty and worry about selling his home.

For example, you may want to offer them a free report entitled, “7 Reasons why selling your home now is a smart move,” or “15 Ways to Avoid Foreclosure.” This report can be nothing more than reasons you’ve already mentioned in your postcard mailing. But in the report you get the chance to dig deeper into these reasons, to explain further and more fully how profitable it can be for them.

Provide them with your contact information, like a phone number to where they will call, and send them the report. This gives you a great chance to collect all contact information of them, and set them aside. In some day’s time, mail a follow-up postcard campaign aimed only at those who ordered this report.

Ideally, you want to write this postcard to emphasize the ideas you presented in your report. Take one or two of the important points you talked about in your report. Emphasize them in the mailing. This is a very effective two-step direct marketing process that’s been used for many years by some of the most successful business owners around.

So there is no reason why your real estate investing firm, can’t be benefitted by this, in acquiring more clients. Not sure if you possess the correct writing skills? Hire a professional copy writer to compose it for you. I can understand you don’t want to spend money on something you are giving away free. But this report can be easily named as “income-generating” marketing tool. It will surely give you your money’s worth.

In this approach, you need to include some marketing tools, for example, highlight your firm’s name, address and phone number. If you have website, don’t forget to mention it in your report.

But why should you invest too much money in your free offer? Because it delivers quality sales leads!

This way reader may turn to any page, they will be reminded about your firm sending it. And when they are ready to sell, it increases chances for your firm do get the business.

Now, Go ahead and create the report to give away.