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Any real estate investor would want to make his first postcard mailing to be effective. There are simple ways in order to make this possible.

One way to do this is to check whether your copy adheres to Joe Vitale’s 4 keys to effective copywriting.

First you need to outline the problem your potential customer faces. And no you’re not doing this because he doesn’t know what it is. He’s well aware of his problem. But you do this to create a genuine bond with your potential customer.

According to him, your copy must contain the four P’s which are the Problem, Promise, Proof, and Price. Your will be guaranteed that your customers will reply to your postcard mail once your copy contains these four important keys.

For the problem key, be sure to make your customer feel that you understand what he is going through and that you empathize with him. Of course, you must know the background of your prospects in order to do this.

Your copy must also contain the Promise key. Make sure that your customer would feel that there is still hope and that you can provide the solution to his problem. Make a promise that you can get rid of his real estate problem and that your expertise and knowledge would save him from his plight.

Critical to the body of your copy is a solid Proof Key. Most of your prospects have been contacted by several investors. In your real estate direct mail, your prospect must have his doubts about you eliminated by the proof key.

Your proof key in your copy must have testimonials from previous customers whom you have helped in selling their home at a good price. If you include some of the success stories of people like them, your prospect will be moved to believe that you are the real deal.

Lastly, you should also include the Price key in your real estate direct marketing copy. Usually, the price is the main concern of every prospect. This time, tell your prospect your offer and how much it would cost him if he doesn’t take it.

So go check your copy right now. You will greatly lower your marketing expenses if your real estate postcard marketing copy contains these 4 keys to unlocking the gate that is stopping your prospects from accepting your offer.