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The P.S. is a pick-me-upper of real estate marketing. Every copy maximized to draw customer response has a P.S.

Now look at your latest postcard mailing. Did you include a P.S. on yours? If you didn’t, here’s a quick test. Send out the next postcard, identical in every way to the last, with one simple change. Include a simple P.S. at the end.

The next step would be the message you want to include in your P.S. It is important that your message will be memorable to your prospect. You can simply include your phone number or just a gist about your offer. Keep in mind that your customer will be moved to reply if they read anything that catches their attention.

P.S. should always be included in every real estate postcard because it had been proven to really create an impact. Once a prospect gets hold of the letter, he usually read the headline, skips the content and read the P.S. at the end of the card. That is why P.S. plays an important part in every mail because the prospect will know at once who is sending the letter.

So if you don’t include a P.S., your real estate direct marketing copy will not be as effective as you hope it would be. You will end up missing on important sales.

First, you must remember that since it’s read by the vast majority of people first, it’s really a valuable introduction to your letter. So what does this mean for you? You need to make sure that anything you state in your P.S. is not only mentioned in the body of your letter, but actually amplified in it. Your reader may actually be reading the letter to gain more information about the topic mentioned in the P.S.

Write your real estate marketing P.S. as an informative and engaging introduction–just like a headline. This is because your prospects usually read your P.S. first, before the body of your real estate direct mail. Your message in the P.S. should then be discussed fully in your real estate direct mail.

Keep your P.S. short and powerful. People will be inclined to skip it if the paragraph is too long, or there are too many paragraphs! And in your real estate postcard marketing, make your P.S. double-strength.

Just as you spend a good deal of time perfecting the headline of your mailing, you need to spend some time, effort and thought, deciding what your P.S. message says. While it can be anything you deem appropriate, urgent and necessary, you do need to say it with flare. So don’t hurriedly write this.

Other real estate marketing investors find it effective as well to write the headline first in their copy, followed by the P.S., then putting the main content of your offer at the last part. This is another way of making your real estate marketing postcard more appealing to your prospects.