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Social interaction has been around for a long time. For many years we have used the telephone for this purpose as well as face to face contact. We have also used printed media and radio and television for a lot of information in the past. Now, with all of the technology available, people are turning more and more to the internet for social purposes and business purposes, as a source for news and for many of their purchases and for social interaction on the many blogs available. As a society we are becoming dependent on the computer as our way to reach out to others with advertising and to gather information.

Social media has changed the way we communicate. Anyone can distribute material for a business or personally by using a site such as Digg. This opens freedom of speech and distribution of information to everyone. One of the advantages of using this media to distribute your material is that you get feedback on your information in a very timely manner and can tell if it was widely accepted or not. More and more traffic will come to your site when you get lots of favorable reviews. If you get a lot of negative reviews it may be a signal that you need to change your content.

If your information makes it to the first page on Digg this can easily generate up to 200,000 different visitors to our site daily. Other sites such as Slashdot can have the same effect on driving traffic to your site. Since it is so important that your material receives as much traffic as possible some people have tried to manipulate the amount of positive responses to their site. Of course if you are caught doing this you will be banned from the site.

?Word of mouth? advertising has been around for a long time. We have always shared our opinions about purchases via telephone conversations, face to face conversation and through the written media. Now this news gets around almost at the speed of lightening with all of the blogs that have popped up on the internet and the information gets to many more people than ever before. Dartmouth?s Center for Marketing at the University of Massachusetts has done research claiming that 51% of blog content has become a very real force in the market.

More and More social media marketing tools will continue to become available. A product called Traffic Android has been released that has the ability to automate time consuming processes such as sign up and submission.

Now webmasters have the ability to integrate Twitter with Facebook news feeds. This is a very powerful tool which has made web content syndication possible. Web 2.0 and the integration of social media with social networking have played a large role in the syndication of web content.

Still very new, social media marketing will have a very large impact on your website and the traffic that is drawn to it. As more and more is learned about this technique, better search and syndication technologies will be found and its impact will only increase. Now is the time for webmasters to become involved. In the future large media companies will be coming in and purchasing these social media companies making it more difficult for you.

Justin Harrison is an internationally recognised Internet Marketing Consultant and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.