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We know directories are catalogs of site links classified subject or topic wise. Why do they exist and how does listing with these directories benefit you, is what this article will help you understand. Well directories exist because they provide the same service as a search engine but with a small difference. Directories classify the sites in categories and present it to the user, making it more easy for the user to find the most relevant sites. Some of the directory advantages and benefits to the user and to you are: 1. Some directories provide more local and hence relevant information. For e.g. if a user is just planning a small party and is searching for caterers then, a local directory will present more relevant results to him and therefore he would search for the relevant information on a web directory than a global search engine. You need to be where your customer is. Exploit this directory advantage to reach your prospective customer. Listing with a web directory does not cost much and hence you should definitely do it. 2. Search engines normally accept almost any site or page that is submitted to them irrespective of it’s quality. All sites submitted to directories are reviewed by humans, poor sites don’t stand a good chance to get accepted and hence directories provide quality output to the user. This directory benefit works in favor of building users loyalty towards the directory. As I mentioned earlier you need to be where your prospective customer is. Take benefit of this directory advantage to promote your website. 3. Some directories provide more diversely classified list of sites for only one category. This directory advantage leads the user searching for information on various topics in the same category to prefer visiting a web directory instead of a search engine. For e.g. if you search for ’south Indian recipes’ the search engine results will list down even those sites which probably just have a page or two giving south Indian recipes, this will lead the user to get less relevant results. Whereas if he visits a cooking directory he can see the broad categories of recipes a particular site offers and hence gets a better view to choose the right site. He can choose a site specifically dedicated for south Indian recipes. This directory advantage is true for any scenario. 4. Traffic visiting your site via a web directory benefits you more. Your visitors to sales ratio is likely to be good in comparison to the one from a search engine. This is because the visitor has already chosen your site basis the site description he read in the directory, unlike a visitor from a search engine who visits your site to check what you have to offer. For e.g. if a user searching for a Sony phone dealer has searched for ‘Sony’ in a search engine and your site appears in the result as you sell Sony music systems then he may visit your page since it appeared in the search results but he is not your target prospective customer. So in a way web directories benefit you by supplying filtered traffic to your site. So you have a visitor looking for the specific product you are offering and not a visitor who has reached your site by searching for a broader keyword. 5. The most important directory advantage or benefit of listing with several directories is ‘link building’. The more directories you are listed with the higher are your chances for a better ranking in the search engine result. Although search engine provide less quality traffic, it is still as we all know very much important because the number of users searching information via a search engine is higher than specific directories. So now that you know the web directory advantages and benefits, you need to gather more information on which directories you should list with and how can you do that? You will actually need some in-depth knowledge about available important directories and their process for listing sites. You may really not be able to get reliable data at hand by doing some research on the topics yourself. Best way to go about listing your site with directories is contacting a website and search engine optimization company. They will ensure a hassle free process at very reasonable rates. Submit your website to our PR4 ExpoMarkets Web Directory and InfoWebWorld Web Directory |
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Posts Tagged ‘directory submission’
The Primary Positive Aspects And Benefits Of Web Directory By ExpoMarkets
Wednesday, June 30th, 2010Directory Submission Service
Friday, May 7th, 2010|
Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results |
Directory submission is the process of taking an existing website and adding it to another. There are thousands of Directories all over the internet. A directory, known on the internet as a web directory is a website that offers a comprehensive list of other websites, services and products from around the internet. It is much like a telephone directory but on the web. The benefit of having your website listed in a web directory is much like having your product or service listed in a telephone directory. If people do not know your company exist, then how will they find it? Having your website listed in a web directory gives an internet user more chance of stumbling across your website when looking for something in particular. Directory submission is the term used for submitting your websites details to a web directory. In the process of submitting your site for inclusion into a directory the person submitting the site will have to provide details of the site he/she is submitting. The main details that will be needed for a successful directory submission are: Website URL Website Title Website Category Website Description Name Email Additional information may also be asked for when submitting a site like keywords for example. Keywords are words that are associated with your directory submission. This means when a person searches abstract art for example, and you have attached that keyword along with your site, then the search results will show your site as potential result for those keywords. Keywords can be very important as most web directories hold details of thousands of companies, and searching through them by a search term is a quicker way for a user to find what they are looking for. Once your website has been submitted to a web directory, it is then up to the owner of that website to approve your directory submission or not. Factors that influence that decision include: whether the website is relevant to the category it has been submitted in, whether the website has good content, whether the website is complete and not still under construction. If your website matches all 3 of those criteria’s you will almost certainly be accepted. Sites that have a lower acceptance rate have one or all of these downfalls, or are in the categories of Adult or Warez sites, which are usually accepted less. When a webmaster accepts your site for inclusion into his/hers web directory, you normally get an email, but not all web directories do this. Again once included, your site should then be visible to the search engines and will register as a backlink for that site. A backlink is a website linking to another website. Backlinks are important to a websites success. The more of these you have the more chance people have of finding your product/service and the more chance you have of making sales in the online world. Directory submission is a fantastic way to achieve this. This is due to the shear amount of directories online and the amount of links that they can generate towards another website. Submitting your website to one directory can be quite an easy task, and hey presto you have one backlink to your website, but if you want to be successful and have returning customers you need thousands of backlinks (thousands of other websites pointing to yours). Google and other search engines rank a website higher in their search results if you have lots of backlinks. If you imagine it takes 5 minutes to do one directory submission, and you want to submit your website to 1000 directories, that works out to 5000 minutes of your time spent achieving this, 83.3 hours to be precise. Now directory submission seems like it could be way too time consuming to help you in your quest for sales and traffic. What if I told you someone else can do the directory submission for you, and save you 83 hours of your life, allowing you to concentrate of other aspects of your website. I think everybody would jump at that opportunity. So what is 83 hours worth? I personally value my time at $20 p/h. That would equate to $1660 of my time spent on directory submission and gaining backlinks to my website. This is where a directory submission service comes in handy. There are a number of companies on the internet that offer directory submission allowing you to save your time and money and they also offer these services at extremely at low prices. Do not be put off by how low the prices are most use software which is capable of saving them time, but also providing a professional and efficient process in which to get your website included in web directories all over the internet. One particular directory submission service, listed this articles resource box, is able to offer you 1000 directory submissions for just $30!! That’s a saving of $1630, and 83 hours of your life. A very very small price to pay for such a saving. Before searching google for hours trying to find a Directory Submission Service and being put off by their prices, make sure you use someone a service you can trust and who offer the best prices possible for your Directory Submission |
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