Posts Tagged ‘link baiting’

Search Engine Optimization Strategy

Wednesday, August 18th, 2010

Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results

Everyone’s interested in perfect search engine optimization strategies to have their website into the top search engines on page one. That simple organic search bump could be the determining issue for 1000s of businesses wanting to stick out and take their internet business to the next level. Listed here are some of the most powerful search engine optimization strategies you’ll find online and the ways you ought to be putting them to use today.

On Page Optimization

Absolutely no search engine optimization strategy is as old and well tested as on-page optimization. It also is actually one of the least useful listed here. Once upon a time, these methods would make the difference. Today, it makes up maybe 15% of your total search engine ranking and Page Rank. However, if you do not use these strategies, it can hurt your site significantly.

On page optimization consists of keyword optimization, alt tags in your images, deep navigation, seo friendly links, title tags, and SEO friendly code.

Article Marketing

Article promotion is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your web site. You then upload those articles to article directories that post them for free in exchange for the link to your site.

As soon as an article is posted, it provides a back link to your site that the search engines pick up. Article writing is not a one time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.

Trusted Site Linking

Marketing with articles generates back links, but if you want truly valuable back-links, you need to find trusted sites. Trusted sites are the ones that Google holds in high regard. Anything that ends in .GOV or .EDU is a trusted site. Additionally, high stage internet directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.

Link Baiting

Link baiting is a search engine optimization strategy where you produce high quality content that will attract attention on its own. For example, if you had a dog training site, you can produce articles on top 101 dog behaviour problems. The article will be massive and take hours to write, but it would also be a robust authority resource in the niche, drawing attention from many other internet sites.

Social media marketing

Social media is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your company up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You need to provide constant, daily value that your readers can take away from it.

Viral Promoting

Viral marketing, like web 2 . 0 and link baiting, focused on drawing people to you. As a search engine optimization strategy, viral marketing is the least measurable, but would be the most effective. Examples of viral advertising include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.

No single tactic will make the main difference between a no-name site and the number one site in your niche. However, if you’re not using the strategies above in tandem, you’re missing a fantastic opportunity to get free traffic for your site. Search engine optimization strategies starts with a long term, detailed plan on how to get your site up. Use multiple strategies, test constantly, and adjust when necessary - only then will you find the free traffic you’ve been looking for.

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Try These Linkbaiting Techniques

Thursday, September 17th, 2009

Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results

Linkbaiting, is something you as a webmaster should be doing every time you write a post, article, or just about anything online for that matter. Back links, especially natural unsolicited back links are a good thing, a really good thing! You should always put out the highest quality content you’re capable of, always.

Producing content that prompts other webmasters to want to tell the world they need to visit your site, is the very best form of flattery to my way of thinking!

The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.

The “ethics” of linkbaiting aside, I would like to offer what I feel are the five best techniques for getting other webmasters to link to your content.

Here are my five best linkbaiting techniques (all white-hat too!):

Create the best content-Cover your topic better than anyone else has! Become the ultimate resource for information on your topic. Use video, images, and audio in your posts. Make your content useful, provocative, attention grabbing, provide real value to your readers, make them want to link to your content!

Be the first-Break the “big” story in your niche. This can be very effective in getting some of those back links. Always stay up-to-date on the happenings in your niche, be on the “cutting edge” of anything that’s new or ground breaking in your niche.

Offer a free tool or piece of software-Give them a good reason to come back to your site, bookmark it, and share your link with others. even if you are unable to produce this tool or software yourself, you can always find someone to do it for you.

Give a list of needed links-Tell your visitors where they can find more quality information on the subject of your post. Save them from having to Google it and search through the results. Make your list (the best it can be!)

Give stuff away-Everybody wants free stuff (I know I do!) So give it to them, and they will share it with their friends. The more value you can give away the more links you’ll find showing up.

If you consistently use these linkbaiting techniques in your writings, whether posts, articles, or whatever you could start to see this type of back links begin to show up with regularity. And from a seo perspective (and in the eyes of Google) this type of link is about the best you can get!

Need more information on How To Linkbait or Earn Money Working From Home

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