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No fisherman worth his salt will drop nets with holes in them into the ocean and expect to catch anything. Neither should you if your networking company’s model is peppered with holes. You sure won’t sponsor many new people. In this case I’m referring to the Internet and how your system can be applied to make it grow your down line.

Of all the MLM companies out there whose pay-out plans are based on tier systems, few are knowledgeable enough to help their members succeed on the ever-evolving Internet. Over ninety-five percent of those who try to go it alone fall by the wayside. No matter how much money and time they spend, without knowing how to attract leads they were doomed before they started.

But why is that? Wouldn’t these companies make sure that their members succeed? Look, I’m sure they all want their net workers to get ahead. The problem lies in their areas of expertise just as it does for a manufacturer and his reps. The manufacturer is very good at buying his materials, managing his work force, making his products and packaging them. The reason he hires reps is because they are a special breed of people who can sell and develop long-term relationships with customers. Even for these sales reps however, there are problems doing business on the Internet. Again, it’s a matter of expertise.

If you’re a net worker you may be pretty good with your computer. Perhaps you can put together a decent website, too. But honestly, if you’re just getting by in your online business you’re suffering from the same difficulties as complete amateurs. You haven’t learned how to successfully promote your business. You can buy Google AdWords until you’re blue in the face but if you didn’t buy the right ones or bid too high you can spend yourself out of existence. If you bought a ton of leads from a lead source or even from your own organization to call or email that can become an exercise in futility, too because all too often the list is old and the people are already out of the market. Again, way too expensive!

Again, we come back to “expertise.” You need to educate yourself. You have to know more and work smarter than your up line does. Here’s the good part! If you’re willing to abandon that which hasn’t helped you and learn something that absolutely will, then you’ll succeed. My businesses are primarily MLM online businesses and I make a very good living at it. The information I’m going to share with you didn’t come easy. I had to learn the hard way and I nearly went out of business myself. You can think of me as the guy that barely survived until he finally got it together. I continue to do well now and people chase me so they can work with me.

Isn’t that what you seek for yourself? I should think so! Well, obviously the two, three or four-foot rule doesn’t apply when you’re finding leads online. The debt-free status of your company, its great products or superiority over its competitors doesn’t mean anything either. And this will blow you away, too. Neither does your compensation plan!

There’s only one thing or person in this case that matters. YOU! Your hot website supplied by your company or even if you built it yourself means nada, zip, nothing. The one crucial ingredient in your initial contact with a person who DOES visit your website is your credibility. Developing a rapport with them and providing good written content backed up with your expertise is all that matters. They will not believe you and certainly not buy anything from you or sign up under you unless they first trust you and view you as a leader in your field and who can answer their questions truthfully.

Buying online requires people to be careful. They don’t want to be scammed by those they hear about on the news. You need to be cognizant of people’s fears and treat them with kid gloves. They will generally do business with you once they trust and respect you and the value of your product or service. That, my friend is basically how it works.

That’s the basics. Now, it’s up to you.