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So what’s a “Marketing Funnel”? And why do I need it?

If you’re selling something online, like a service, a business opportunity, a product or whatever…the “marketing funnel” will be a hugely powerful strategy to help you generate a massive amount of free traffic to your website. The marketing funnel is used by many of the top marketers across the net.

To explain the analogy, the narrow end of the funnel is your opt-in page or website where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area for all the potential web traffic coming from a wide variety of sources. If you build a very large, far-reaching funnel, you can drive a monstrous amount of traffic.

So what exactly makes up the wide end of the funnel?

To a certain extent, this is only limited by your imagination and how big you want the funnel to be.

A robust and effective funnel would certainly include some of the following areas: -

- Social Media sites, eg. Facebook, Myspace, Twitter and Orkut

- Video Media channels like YouTube, Metacafe, Viddler and Revver

- Article Sites, eg. Ezine Articles, Article Base and Buzzle

- Blogs such as Blogspot, Wordpress and Wikis

- Social Review Sites such as Squidoo and Hubpages

In addition to this, you may also want to consider the following;

- Press Release sites, eg. Free-Press-Release.com

- Picture sites, eg. Flickr and Zoomr

- Social Bookmarking and linking sites such as Delicious, Digg, Stumbleupon and Propeller

You can generate all the traffic youll ever need, simply due to the massive amounts of people who use them, by establishing and maintaining a presence on these social sites.

The idea is to be putting out regular content to as many places as possible. And always make sure you’re linking back to your opt-in page.

You can effectively leverage your time with this strategy. For example, just one article can provide you with an incredible amount of content for all these different networks. What this will do, is boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business.

An additional benefit of this system, is that due to all the back links, your search rankings for your main website in Google, Yahoo and others, will massively improve.

It is true that setting up a quality social media traffic network can take some time, but its well worth it. Once youre set up, the time required will become considerably less and less.

After the initial set up of your accounts, which is where the biggest chunk of your time will go…all you’ll need to do is schedule in some time to add more content. This is a continuous process, but it all adds up and you’ll see it growing and growing.

This is obviously not something that can be mastered overnight, but the more of it you do, the bigger the pay off will be. As you gradually build your funnel, you’ll become very proficient at it, and you’ll see results super fast.

The more of this you do, the more you’ll learn and find faster and easier ways to accomplish your main goals.

Once you get going there will be a snowball effect. The longer period of time you’re on the networks, the more credibility you will get and as a result, you will grow an extremely large number of followers.

Naturally, followers who like and trust you equals tons of traffic, which will ultimately lead to tons of sales and huge profits. Which is of course, the name of the game!

Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com