The Basketball Race For LeBron Gets Interesting

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Rumblings have come about this week that make it look more possible that LeBron James will sign with the Knicks following this year.

When LeBron becomes a free agent in the end of the 2010 season, the Cavs will remain in the top position to re-sign him. This is a product of the Larry Bird rule, which lets a team to exceed the salary cap in order to retain their own free negotiator.

The Knicks will offer LeBron a huge contract, however they won’t have the ability to offer LeBron as a lot as the Cavaliers. So they got inventive in the big city and found a way to circumvent that blasted salary cap.

The chitchat is that the Knicks will not only give LeBron a max contract, but additionally his very own cable television network. You see, the Knicks are owned by Cablevision, a cable TV company.

LeBron might earn income from the advertisers on his cable channel. As per basketball regulations, the team would not be allowed to set up these advertisements/advertisers for LeBron; he would be required to handle that on his own. Although I think we might all concur that James possesses enough connections in the commercial sphere to cause that to take place.

The word is that the channel might broadcast replays of Knicks games (where the rights are owned by Cablevision), as well as other programming about James, the Knicks, as well as the NBA. Some are even predicting that Nike might seek to be drawn in and produce their own TV show.

The big issue is whether the league might allow this. It seems to be fully within league regulations. The cable channel would be seen as a tangential benefit of playing in NY, similar to a range of other marketing benefits that come from playing in a certain city. The income might be seen as non-basketball associated income.

This is a newborn and attention-grabbing twist in the LeBron-to-be-a-free agent chronicle. The general consensus is that Cleveland is winning the stakes. Maybe that is starting to change?

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