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What is the number one factor that has the biggest impact on your web rankings? When you start promoting your website, you have on page and off page optimization. The search engines don’t disclose their method to the public, so if we do research on other websites we can get a good indication of what works best and what doesn’t. The most important factor you should take into consideration when promoting your website is concentrating on the amount of links you have going back to your own site.

Backlinks are the sledgehammer of getting a high web ranking. You can rank well for just about anything if you have enough links pointing back to the website you want to promote.

I said it before that the search engines don’t make it known about what their search factors are. I however, find it difficult to obtain the quality of links that the search engines expect you to obtain. This is just a thought, but reciprocal linking and purchasing links from another person’s website are methods that are going by the wayside. I believe that the search engines are going for more of quality instead of quantity. So that is one of the reasons why I think getting the right amount of backlinks in more difficult.

I believe search engines are after the quality relevance over a long period of time. So you still have to concentrate on back link building whatever way you do it. The most important factor in your linking plan is that you stay consistent.

You might be wondering what are the best ways are to get links going back to your website. I have found that writing articles and submitting them to directories is by far the best method to use.

When getting back links to your website you want to make sure you replicate what happens naturally. So just sticking to one method of linking is not going to be good because more than one way will be used to link to a website.

When you go to your keyword list, find the one that appeals to you the best and make that your primary domain name. Not everyone will link to your website using a keyword. Some will just link back to your website with the URL. If this is the case then the search engines can figure out what the main subject of your site is. Don’t overlook putting the keyword in the title, description and keyword meta-tags. Just those two steps alone can rank you number one in the search engines with the keyword you are trying to target. Just make sure you don’t go out and get those links going back to your website in one day. Web rankings take time to build up.

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