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Domain names are as important to websites as attractive covers are to books. A catchy domain name is imperative to compete successfully in the online environment. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken.

What is the secret? Without the kind of keywords search engines will want to index your site, it is not going to figure in the search engine listings. In other words, your domain name must be appealing as well as crafted for the search engines. This article tells you how you can achieve both these things.

Start by researching for a search engine optimized keyword that can be a part of your domain name. You can find immense help with a keyword analyzer to achieve this. One place to get them is through the search engines. Think of some keyword that summarizes your website in short and enter it into this tool. You will get many options from the analyzer for the keyword you have used.

Out of suggestions returned choose the options that better serve the purpose of your website. You must choose the keywords that are more specific to your site, because that way you have more chances of rising over the competition.

With this done, you can now begin hunting for your perfect domain name. A lot of the domain name companies on the Internet will let you know if a particular name is available. You will get other suggestions for the domain name if your chosen one is not available. The best way to use this tool is to enter the keyword you have selected.

In case the keyword itself is not available as the domain name, you will get some suggestions at least. Any domain name that has the keyword and a .com. In case this is not present, think creatively.

One way of keeping your keyword in the domain name is to put in some filler words or numbers here and there. One ruse is to put the words ‘a’, ‘an’ or ‘the’ as fillers. Search engines will overlook such words. Also consider using numbers such as 77 at the end of the phrase.

Craft a domain name that contains your keyword in some way by using some filler words or numbers. Most people use ‘a’, ‘an’ and ‘the’ for such filtering purposes in their domain names. You get a good domain name, and you also get it indexed because the search engines will simply ignore such buffer words. Use numbers at the end of the phrase.

It is not quite difficult to choose a domain name that will be good for both your users as well as the search engines. The rest is governed by the analyzer tool. The last straw, when nothing else works, is to resort to the extensions.