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If you are involved in internet marketing, backlinks is an an often discussed topic. If you are new to internet marketing, however, you may not fully grasp what they are and how you get them. If your web business will use paid advertising such as AdWords, AdBrite or Yahoo’s paid ads, then backlinks are something that you do not need to worry about. So, let’s assume that you are going to be relying on decent organic rankings in Google (they are the free ones) and you need to get your site high up on Page 1 of Google - preferably #1 - but you don’t understand this SEO business or using backlinks and your new web business can’t yet afford someone doing this mysterious art for you. What is a backlink? A backlink is a clickable link on an internet site that links back to one of your websites. This link is hyperlinked, and can be a URl, an anchored word or phrase, or a hyperlinked image. Unlike Bing and Yahoo which are more driven by factors on your site (though together they hold less than 25% of the search engine market), Google uses backlinks (on other sites) to figure out if your new site on, say, Siamese fighting fish, should rank highly on their search engine results or not. There are a number of important factors when Google determines the value of a backlink. For one, when you can you want your keyword as your anchor text of the backlink. Also, the authority of the linking site is very important. The more authority that the linking site has, the more power Google will give that link. So, how do you go about getting these backlinks? Back in the early days of the internet, you might ask a friendly webmaster for a link, often in exchange for a link back to his site (also known as reciprocal links). Today, that’s impractical for many reasons. Firstly, Google hates what it calls reciprocal links where sites link to each other so those links will have virtually no value. Secondly, you now need link volume to get traction in Google as most sites on Page 1 of Google will usually have a hefty volume of links (think in the hundreds and thousands) if the particular keyword or search term is worth ranking for. Other things to watch out for with respect to backlinks include whether or note the link has a nofollow tag (which would make the link basically worthless for Google ranking), whether the site’s robot.txt file prohibits the Googlebot from crawling or indexing that page, what the Pagerank of the page and and Pagerank of the domain is, and many other factors. Backlinks Forum is the number one site on the interent for uncensored discussions of all of the cutting edge backlink tactics out there. |
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