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Optimize Search Engine Results | How to Optimize Search Engine Results | Optimize Search Engine Results |
The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing. Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for. You are far more likely to have success when you don’t make great efforts to search optimize phrases that your competitors are endlessly targeting. You want to focus on phrases that do relate to what you offer, however are not so competitive. You’d rather have 1% of 1000, then 0% of 5,000,000. Good Keyword Content: As you already know, content is king in first page search ranking. So, write interesting, worth while content using your keyword in the headline and more heavily in the beginning and ending of your articles, in the form of an hour glass. Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content. Effective Meta Tags: Humans are the main reason for creating good meta tags. The description is the only portion of our site that people will see on the first page of Google, Bing and Yahoo!. Therefore it must be well written or it will be passed over by your would be customer. You wouldn’t pay to run poor newspaper copy, so write good, catchy descriptions on all of your pages. Another trick is to capitalize the first letters of all the important words in the description. This catches the eye and gets the click. Internal Linking: For proper internal linking you should place your article keyword in a link pointing to another important page in your site. Be sure to link to this page from your home page and link back from this page to your home page making a circle. Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier. For more than just basic local SEO optimization tips bark at Susan Walker, of Wag the Dog Marketing, tday to get help with your local SEO optimization. categories: search engine optimization,SEO,Internet Marketing,Advertising |
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Tags: Advertising, internet marketing, Search Engine Optimization, SEO